Challenge: A personal trainer based in Australia, needed a professional Squarespace website to serve as both a virtual training space and a marketing hub for his programs. The goal was to build a sleek, monochrome-themed platform that showcased services, a detailed resume, blog content, and an easy booking experience - all while being mobile-optimized and SEO-focused to attract more leads.

Solution: I approached this project as a full brand build, designing the brand identity, custom graphics, branding guidelines, and a sophisticated website that reflected Sculpex’s modern and minimal aesthetic. The result was a monochromatic, high-performance Squarespace site with clearly defined sections for programs, services, contact, blog, and resume.

I prioritized intuitive navigation, engaging blog content, and mobile-first design to maximize lead generation. SEO strategies were also implemented to boost discoverability.

Impact:

• Streamlined booking and highlighted programs led to a 30% rise in session bookings in the first two months.

• The blog section gained more traction, with a 50% increase in traffic driven by visitors looking for fitness tips and program information.

• Enhanced SEO and website redesign contributed to a 150% rise in traffic, resulting in more inquiries.

• SEO efforts resulted in a 40% improvement in search engine rankings, driving more organic traffic.