Challenge: Khaled’s original Squarespace portfolio didn’t reflect the full range of his creative work. Only five broad categories were visible, and over 20 unique projects were hidden from view. There was no clear structure or way for visitors to explore his photography offerings, especially for potential clients looking to book portrait or commercial sessions.

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Solution: I redesigned the website to showcase Khaled’s work clearly and professionally. We featured three main categories - Portrait, Experimental, and Commercial - each with its own dedicated page, while making all 20+ projects accessible and easy to browse. I also added clear photography packages on the homepage, a site-wide contact form in the footer, and optimized the entire site for SEO so clients can find it easily through search.

 

To ensure Khaled can easily maintain the website, I kept the design intuitive and user-friendly, making it simple for him to update his portfolio and services as needed.

 

Impact: 

• Increased average session duration by 50%, as users now engage with more of his work.

• Improved conversion rate by 30%, with more inquiries coming through the contact form.

• Boosted mobile traffic by 40%, thanks to a clean and responsive layout.

• Strengthened brand image, positioning Khaled as a versatile and approachable creative professional.​