Challenge: Kishore and Veena from Impacto Foundation approached me to build their first website - one that could represent their mission of supporting disadvantaged women entrepreneurs in India. They needed a platform to share their work, attract sponsors, accept donations, and appear in Google search results. Without an existing site, they had no digital visibility or way to reach supporters online, making SEO and accessibility key priorities.

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Solution: I designed a clean, SEO-optimized website with intuitive navigation and messaging aligned with their three guiding principles - Samāveśa (Inclusion), Saccatā (Integrity), and Sumārga (Impact). We created dedicated project pages and integrated keywords to boost search engine performance.

 

The site includes a donation portal, a sponsor inquiry form, and a case study database to help them build trust and connect with supporters across India and beyond.

 

Impact: 

• Made the foundation discoverable online, attracting 4,000+ unique visitors in the first eight weeks.

• Generated 30+ new inquiries from potential donors, volunteers, and sponsors through SEO and contact forms.

• Expanded reach across India, with 45% of website traffic coming from outside their local area.

• Improved online credibility, helping the foundation secure two new partnerships within the first month.​