​Challenge: Beyond Flour, a beloved San Francisco-based bakery known for its wedding cakes and artisanal bread, needed a vibrant and creative website to reflect its fun personality while making it easy for customers to browse, explore, and place online orders. Their previous site lacked visual appeal and was difficult to navigate, especially when it came to viewing the menu or completing purchases.

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Solution: I reimagined their entire online presence with a Wix eCommerce website that blends creativity with functionality. The design focused on presenting their delicious creations in the best light using stunning visuals, playful illustrations, and beautiful effects.

 

I built an interactive menu database with categorized browsing and implemented a seamless online ordering system. The refreshed branding emphasized Beyond Flour’s whimsical charm, tying it all together with thoughtful typography and a clean, modern layout.

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Impact:

• The new ordering system and visually appealing menu layout resulted in a 70% increase in online sales within the first two months.

• The user-friendly website encouraged repeat orders, leading to a 40% increase in customer retention.

• The fresh branding and engaging design attracted more visitors, boosting website traffic by 25%.

• A streamlined online ordering process led to a 30% reduction in cart abandonment, increasing conversion rates.