Challenge: Jared, a seasoned scale-up chemist and process designer from Apical, a tech company, had an outdated website with over 50 pages of complex technical content. The website was not user-friendly, making it difficult for visitors to find key information, leading to low engagement.

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Solution: I completely redesigned Apical’s website with a focus on simplifying the structure and making technical content more accessible.

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The redesigned website features a clean, professional aesthetic with clearly defined sections for each service and product, ensuring that visitors can easily find the information they need. I also optimized the website for mobile devices.

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Impact:

• The clearer presentation of Apical’s services led to a 30% increase in inquiries for their technical solutions, boosting business growth.​

• The simplified structure and well-organized content helped reduce the bounce rate by 40%.

• The new website resulted in a 150% increase in site visits, with visitors staying longer and exploring more pages.

• Optimizations to images and content reduced the site’s load time by 50%, improving user experience and SEO rankings.