Challenge: Andrew Wade, a New York-based travel photographer, needed a modern resume website to showcase his captivating portfolio. His previous site was slow, outdated, and not mobile-friendly, making it hard for visitors to explore his work across different locations or appreciate the stunning visuals. The site also lacked an engaging user experience, which hindered inquiries and portfolio visibility.

Solution: I spearheaded the complete website redesign, weaving Andrew’s visual identity into a sleek, custom Squarespace website that feels both modern and immersive. Each page was strategically structured with subtle differences, giving the site a dynamic rhythm while keeping it simple and clean.

The layout emphasized full-screen photography galleries, organized by location and project, allowing viewers to experience the visual storytelling seamlessly across desktop, tablet, and mobile.

Impact: 

• Visitors engaged more deeply with the content, spending 50% more time browsing the galleries, showing increased interest in the portfolio.

• The professional design and improved user experience led to a 40% increase in inquiries for Andrew's photography services.

• The mobile-friendly, visually immersive design reduced the bounce rate by 35%, indicating a more engaging and user-friendly experience.